In addition to the newspapers printed for the Gerrit–Willem—Do-it-Yourself project (see below), I was asked to design a set of icons that could be used to assess the architectural needs within the academies.

Each icon represents a specific, potential requirement that may be useful to a particular facility within the school. These range from tables and chairs, to different storage units, to media components, to meeting areas, and various types of spaces.

The icons were used by those responsible for each department or facility, in a printed document. Here, they could stick together different combinations of icons, in order to clearly describe their ideal situation for the future, within the context of a new building.

Since June 2011, I have been responsible for the graphic design of the Gerrit–Willem—Do-it-Yourself project: an initiative by the Gerrit Rietveld Academie and the (Willem) Sandberg Institute to use its own community and resources to design a third building for its existing property.

After an unsuccessful attempt in 2009 by the school’s administration to simply move the school to a different location – a surprise decision made without consultation, and defeated by protest from the students, alumni and staff, in favour of preserving the

monumental building designed by Gerrit Rietveld – the issue of (the lack of) space has since been reapproached with a different mindset.

With students and staff uninterested in abandoning the original building, and nearly half of the schools’ property unbuilt, it was decided to instead design a new building on the existing lot.

Taking this idea one step further (and in typical Rietveld fashion) the design of this new building was put in the hands of its own community.
Over the course of the 2011–

2012 academic year, the design competition has been announced, with proposals made, chosen and voted on.

I have been designing a tabloid newspaper which serves as the information point for the project. Similar to the school’s identity (see below) it is set in a cut of Mercator, a typeface designed by Dick Dooijes, a former director of the Rietveld (this particular cut digitized by Laurenz Brunner). The paper also features photography by Anika Schwarzlose, who together with Jonus Lund, made photographs for the school’s website (also below).

The Arnhem Mode Biennale is one of the largest fashion events in Europe, with a wide gamut of designers, artists and architects presenting projects, events and performances over
a month-long period in the city of Arnhem, The Netherlands.

For its fourth edition, directed by JOFF, I worked with Laurenz Brunner and Julia Born in the design of the overall campaign and all nearly all subsequent materials which ensued over a period of 7 months.

These included flyers, posters, a program book, a catalogue, a website (with Joel Galvez), t-shirts, tote bags, banners, billboards, exhibition graphics (with Christopher West) amongst other various items. Amber was the title of the 2011 edition, which embodied JOFF’s holistic view on fashion, beyond the garment:

To personify a phenomenon as multilayered and complex as fashion is not without its complications, but considering the traits we normally associate with fashion, it is perhaps not so farfetched. Fashion is mysterious and seductive, touching our hearts by creating the illusion of an alternate world. As an immediate reflection of the society we live in, fashion shapes our identity. To get to know Amber, is to learn more about yourself.

In addition to a unique treatment using original type designs by Laurenz Brunner, the campaign for the biennale was photographed by Anuschka Blommers and
Niels Schumm, in collaboration with Uta Eisenreich.

One of the side projects to the Arnhem Mode Biennale was a fragrance developed by JOFF,
in collaboration with Six Scents. Echoing the original package design by Laurenz Brunner, a

website made with Joel Galvez would promote and give a feeling for the exclusive perfume.
It features an animated mirrored clock, a manifesto, and product photographs by Qiu Yang.